WARNING: This shouldn’t be in your cats food


Cats are unique and have their own individual personalities. Cats are not much differentn to humans and have sensitve bodies and organs that must be cared for to prolong their lives and keep them healthy. This is a compehensive list  of what might be in the cat food you have the cupbaord right now. Please read through this check list and make the comparison at the end.

1. Artifical food and flavouring
Much like humans, cats are also affected by artificial colours, flavours & preservatives. They are not found in their food in the wild and should not be introduced into their diets. Unfortunately, chemical preservatives, poorly monitored vitamin and mineral supplements, and other artificial additives are the norm in most pet foods. While some pet food companies have decided to use less harmful preservatives or natural preservatives, most pet food companies don’t find them to be cost effective. Check labelling.

2. Milk and dairy products
It may surprise you to know that cats are lactose intolerant and if they ingest too many dairy products they may contract diseases and experience vomiting and diarrhoea. Check labelling.

3. Fillers and Grains
Why are fillers and grains added to cat foods you may ask? to reduce costs and perhaps improve revenues, but at what cost to your cat? Cats are obligate carnivores, which means they need only animal protein for energy. It’s why you see them hunting mice and birds, not corn or wheat. The fact is, cats don’t have the enzymes to properly metabolise carbohydrates, but most cat foods contain cheap by-products such as corn starch, wheat mill run, oat hulls, cotton seed hulls and even weeds. Check labelling.

If fed a high carb diet, your cat can lose body muscle and gain fat. Even worse, high carb diets have been implicated in rising blood glucose, contributing to diabetes, inflammatory bowel disease and fatty liver disease (hepatic lipidosis).

4. By-Products
Behind innocent sounding ingredients like “Meat By-Products” and “Meat Meal” are horrific manufacturing practices that would turn your stomach. In fact the term Meat By-Products is a misnomer since they contain little, if any, meat. It’s actually just all the bits of the animal that are left over after the meat is gone.

Chicken By-Products can include head, feet, entrails, lungs, spleen, kidneys, brain, liver, stomach, bones, blood, intestines, and any other part of the carcass not fit for human consumption. Meat Meal may contain the boiled down flesh of zoo animals, road kill, and 4D (dead, diseased, disabled, dying) livestock. Check labelling.

5. Animal Fats
The process that turns all these animal parts into pet food is also disgusting. A rendering machine slowly grinds the entire mess in huge vats. This mixture is cooked and then spun at a high speed until the grease (or tallow) rises to the top. It’s this grease that becomes the source of animal fat in most pet foods.

These rendering practices aren’t just gross; they’re also dangerous for your pets because the chemicals used in the euthanasia of zoo animals can survive the cooking process. This means chemicals such as sodium pentobarbital could end up in your pets’ food, and ultimately, in your pet. Check labelling.

6. Canned Tuna
Canned tuna lacks the nutrients a cat needs to survive which can lead to malnutrition.

7. Dog Food
Most people think feeding their cat some dog food is ok, however it is toxic to the heart and can cause diseases. If your cat accidentally eats some, it’s ok however don’t make it a repeat occurrence.

8. Stale Food
Like humans cats are fussy with their food. They don’t like stale food that has been left out all day. If your cat is leaving food in the bowl you may be feeding them too much. Try reducing the portion and throw away food leftover after 30 minutes. Ensure you wash your cats bowl after each meal, so the next meal smells fresh

9. Fat Trimmings and Bones
Fat trimmings can lead to gastrointestinal upset and pancreatitis. Bones can splinter, causing your cat to choke as well as block the intestinal tract which could lead to a perforation of their intestines.

10. Onion and garlic (raw, uncooked & powder)
Contains toxins that can cause irreparable damage to red blood cells, resulting in anaemia. Onion is significantly more toxic than garlic.

Why pick Ultimates Indulge?

Indulge the one you love with the gold standard in cat cuisine.

Ultimates Indulge mimics the natural diet of cats in the wild. High in natural lean animal protein, grain free and containing by-product free it provides a perfect meal, using the finest ingredients that guarantees the ultimate in health & taste.

  • High in lean animal protein
  • Natural, real fish & meat
  • Grain free, mimics diet of wild cats
  • Essential fats provide energy
  • Wet food is great for hydration
  • No artificial colours, flavours & preservatives
  • Taurine to assist with eyesight
  • By-Product free
  • Available in a vet formulated health range.

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